Social Media for Nonprofits

Imagine if you had a friend and then the friend had some sort of life challenge.  Would you completely cut all ties to the person?

That happens too often between donors and nonprofits. When the cash stops coming, the nonprofit assumes that the former donor wants nothing to do with them. But that can be a dangerous assumption. During these economic times, it’s more and more common for a donor to lose his or her job.  As a result, a longtime donor may suddenly disappear. That person may be willing to resume their support of your organization once their financial situation improves.  But if you loose contact with them, it’s much easier to move on to another charity that may give them more attention.

Social media allows you a cost efficient way to stay in touch with all of your donors.  For instance, by using a Facebook page, you can keep the donor informed of everything that’s going in your organization.  You have a way to stay connected that doesn’t rely on the person holding onto a job or working for a company that supports your cause.  Use information to maintain an ongoing level of engagement with your fans.