As a nonprofit, you want people to be in the habit of learning new and exciting things about you. With that in mind, I would suggest you blog at least once a week. More often would be good but for many, once a week is a habit that’s easy to develop.
The most important thing is that you stick to your schedule, whatever that may be. Don’t post a lot in week one and then go a month before saying anything else. TV networks build an audience by airing programs consistently. The same applies to your blog as well as other social media tools like YouTube, Twitter, and Facebook.
You also want to make sure that your blog posts contain good information. Don’t blog if you have nothing to say. That wastes your reader’s time and makes them not want to follow you. In a future post I’ll talk more about using your entire organization to help you generate meaningful updates.
To send me your questions about social media, email me at tvguy@kenokel.com
[...] How Often Should I Blog? [...]