Sometimes blogging is about preparing for a situation. You can be pretty sure that at some point during an average year, there will be some sort of financial scandal in the news. It could be in the nonprofit world or the private sector. But it will be bad news that people will talk about a lot and it may make them think differently about how they spend their money. That could be bad news for those who rely on the support of the community for operation and program expenses.
When this news breaks, you need to be able to immediately use social media to tell your donors about your organization’s financial processes and health. You want to keep them from letting the big scandal have a trickle down effect on your bottom line. Share with your supporters how your organization spends it’s money. How much of what’s raised goes to administrative and fundraising costs and how much goes to help people in the community? What processes do you have to prevent fraud? While this may seem dull, people want to know that their gifts are being used well and there’s no financial hanky panky going on. Are you nervous about sharing this? Then that probably says a lot about the state of your organization.
Write this post today but don’t publish it yet on your blog. Wait until the bad financial news arrives. That way, when it does, all you’ll have to do is hit one button and your post will be published. You’ll be seen as treating a tough situation proactively and you’ll beat your competition to the punch. Too many organizations wait too long to respond to bad news. Time, for nonprofits, is money.
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