A new survey finds that more and more nonprofits are embracing social media, although many admit they need help. The research comes from the just released Nonprofit Social Network survey, which can be downloaded here. Close to 1,000 nonprofits of different sizes, budgets, and missions were polled (from 2/20/09 – 4/15/09) about their use of online social networking tools.
- Facebook is the most popular tool, with about 75% usage. Next came YouTube and Twitter.
- 80% of the organizations have a staff member spend a quarter of their time on social media work.
- 40% have allocated funds for the effort.
- 55% plan to increase social media staffing.
Another trend shows that nonprofit leaders want to make their time spent on social media more productive. But 44% say they are being held back by a lack of expertise. As a result, 27% say getting additional training would make better achieve their goals.
To immediately improve your social media skills, take advantage of the learning tools on my Resources page.
[...] Social Media Study [...]