Does one person hold the keys to your social media empire? Does anyone else on staff have the ability to update your blog, Twitter, Facebook, and YouTube accounts?
A common mistake is to have only one person be the keeper of all of the passwords for these sites. But if that person goes on vacation, gets in an accident, or is dismissed, would all of your social networking comes to a standstill? Consistency is very important with social media and it’s important that your efforts can overcome any unexpected staffing challenges.
Make sure at least two people know all of your login information and know how update the sites. As a nonprofit, you’d hate to lose out on an opportunity to update your supporters because you marketing director is visiting Disney World.
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