Tell your supporters how your organization is handling the recession. Are you cutting services or staff? Have you found new ways to become more efficient. Donor like to know that you have some sort of plan for these challenging times. Don’t be shy about sharing yours. People like to know they’re supporting proactive organizations and social media gives you a great way to get the word out.
Some nonprofits try to candy coat bad news to their supporters, telling them that nothing is wrong until they are one step away from a nuclear meltdown. This is a mistake.
Don’t fall into the trap of having your recession update be only a plea for cash. You want to use your blog to thank your donors and let them know your plans for the future. This can solidify your relationship and help you maintain their support without making them clutch their wallets in fear.
[...] How to Address the Recession [...]