Social Media for Nonprofits

Some nonprofits have not embraced social media because they think that their older donors do not use the Internet. This is a big mistake. For a long time I’ve known that senior citizens have used tools like Facebook and YouTube because they are places where they can see pictures and videos of their grandchildren. If they’re on Facebook already, wouldn’t it be a good idea to make sure that you can connect with them there too?

Consider this statistical evidence from a 2008 Focalyst Insight Report.  To see this survey, click here. The finding include:

• More than half of Americans 62-71 are online.
• That online population has an annual household income of $55,000.
• By 2011, it is projected that the number of online users ages 62+ will grow 51%

Keep in mind as seniors become less mobile, they may not be able to physically visit your organization. But they can stay connected with social media. It’s a smart way to maintain contact with these valued supporters through all mediums.

This entry was posted on Tuesday, May 12th, 2009 at 6:22 am and is filed under Social Media for nonprofits who want to use twitter, youtube and facebook, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.