Social Media for Nonprofits

When it comes to social media, as a nonprofit, you can’t afford to be shy or modest.

For your next blog post, I want you to talk about the best kept secret in your organization. By this I mean, what is something that people are always amazed to hear but don’t know about? Every organization has one of these. It could be about a program, an outcome, or the overall need for services. Your mission is to get the word out and increase the “wow factor” about your organization.

For an agency that helps homeless families, the shared information was the fact that the average age of a homeless person is 10 years old. That kind of information stops people in their tracks, makes them listen, and hopefully donate to the cause.  This fact existed in a report and was shared within the organization but had never been widely discussed.

When you work at a nonprofit, it’s easy to take certain situations for granted  because you deal with them every day or try to protect the public from certain hard-hitting facts. Resist that urge. Social media allows you to take people deeper into your organization than traditional media. That immediacy helps build stronger relationships with donors.

This entry was posted on Monday, May 18th, 2009 at 8:00 am and is filed under blog, Social Media for nonprofits, Social Media for nonprofits who want to use twitter, youtube and facebook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.