When your nonprofit puts on an event, you might want to keep a video camera on hand. If things are going well and people are giving you compliments, why not get a video testimonial that you can later post on YouTube You can even embed the video in your blog. Then you can put out a Twitter alert that tells people what you’ve posted and where to look for it.
Capture the priceless moments on video and share them with your supporters
The key is being able to capture the spontaneity of a moment. If people are excited about what you do, then why not share it with everyone. Social media can make that possible. You can do a normal write up of the event and then add some video testimonials.
You can speak to volunteers, staff members, board members, and other community leaders. Just remember that if you talk to a minor, you need to make sure it’s with the permission of a parent.
You’re doing the same thing that TV reporter or a pricey public relations firm. Only you’re keeping tight control of your message. In this economy, that’s a smart move.
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