Define Your Importance to the Community


Use your blog to explain the problem that you solve in the community. What’s the need that’s not being served? Use social media to tell people how you help and make a difference.

Make sure that you’re writing in very conversational tones. This is not the time to try to dazzle an audience with acronyms.

A lot of people may know that you do good work but they may not be sure what exactly you do. To strengthen ties with your supporters, as well as gain new donors, you need to make sure your mission is known.

You may also want to blog about what would things be like if you weren’t around.  Use social media to make sure that people don’t take you for granted.

All of this helps remind people of the important role your nonprofit plays in the community. As I’ve mentioned before, you don’t get the benefits of social media if you’re shy about your accomplishments.

Additional Resources:

What About Traditional Media?

How to Address the Recession

A Common Mistake

5 Responses to Define Your Importance to the Community

  1. [...] Define Your Importance In Your Community Possibly related posts: (automatically generated)Convincing a Non-Believer About Social MediaSocial Media is… well, Social2009: the year of participationThe Pope Joins Facebook [...]

  2. [...] Define Your Importance to the Community [...]

  3. [...] Define Your Importance to the Community [...]

  4. [...] Define Your Importance to the Community [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.