June 10, 2009
When you’re first getting started with using social media in your nonprofit, it’s not unusual to feel a bit overwhelmed with having to get out a steady stream of content to your supporters. As I’ve discussed in the past, you want to maintain a consistent posting schedule. So what do you do when you’re stumped for ideas and need to put something out fast?
I’d suggest looking at past newsletters. Let’s take a look at the stories you’ve written in the past. Can you freshen them up a bit. Instead of having to create a story from scratch, you’re updating your work. Each story can be a post or a video clip. TV stations and newspapers do updates all the time. Why shouldn’t you?
Isn’t there a danger of putting out the same information multiple times to the same potential audience? I wouldn’t worry about this too much. If you’ve got good news, make sure it’s being heard. In our society, we are bombarded with a ton of information every day. A little repetition won’t hurt. And I have to admit that sometimes I receive beautifully written and designed newsletters but I never do much more than scan the headlines. This isn’t a comment on the quality of the publication but rather on my free time. Deliver the info to me in bite sized chunks and it’s much easier to digest.
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blog, nonprofit fundraising, Social Media for nonprofits, Social Media for nonprofits who want to use twitter, youtube and facebook, Uncategorized, youtube | Tagged: blog, blog ideas, ken okel, marketing, newsletters, nonprofit communication, nonprofit marketing, Social Media for nonprofits, supporters, video length, youtube, youtube ideas | 
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Posted by Ken Okel
