When you’re first getting started with using social media in your nonprofit, it’s not unusual to feel a bit overwhelmed with having to get out a steady stream of content to your supporters. As I’ve discussed in the past, you want to maintain a consistent posting schedule. So what do you do when you’re stumped for ideas and need to put something out fast?
I’d suggest looking at past newsletters. Let’s take a look at the stories you’ve written in the past. Can you freshen them up a bit. Instead of having to create a story from scratch, you’re updating your work. Each story can be a post or a video clip. TV stations and newspapers do updates all the time. Why shouldn’t you?
Isn’t there a danger of putting out the same information multiple times to the same potential audience? I wouldn’t worry about this too much. If you’ve got good news, make sure it’s being heard. In our society, we are bombarded with a ton of information every day. A little repetition won’t hurt. And I have to admit that sometimes I receive beautifully written and designed newsletters but I never do much more than scan the headlines. This isn’t a comment on the quality of the publication but rather on my free time. Deliver the info to me in bite sized chunks and it’s much easier to digest.
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This entry was posted on Wednesday, June 10th, 2009 at 6:57 am and is filed under Social Media for nonprofits, Social Media for nonprofits who want to use twitter, youtube and facebook, blog, nonprofit fundraising, youtube. You can follow any responses to this entry through the RSS 2.0 feed.
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