It’s easy to feel overwhelmed by social media. As an employee at a nonprofit, you probably wear many hats and your day may be interrupted by numerous “emergencies.” So why not use volunteers to help you with your social marketing?
People volunteer with an organization because they want to make a difference and yet some find themselves being asked to do dull tasks like stapling documents. As a result, they stop volunteering. Why not put out a request for help to your supporters? If someone has a video camera, would they be willing to come in and record some interviews with staff? Those interviews could yield you several YouTube clips that you can also upload to your blog and Facebook page.
Maybe you’ve got an event coming up, like a luncheon. See if you can have a volunteer at each table take pictures of their group and the event. Nowadays everyone has a digital camera and it’s easy to share pictures. This way you get a whole new perspective on your event that’s different than what we usually see (a bunch of people standing around with forced smiles holding some kind of award while waiting for a flash to go off).
Teenagers are extremely well plugged into social media. Maybe they can help you post items to your blog or sent out Twitter messages. If a lawyer was volunteer, you’d have him or her help you with legal stuff. Why not take advantage of a young person’s skill sets?
In all of these cases, you’re supervising the effort so you still maintain control over the message. But by inviting others to join your social media campaign, you’re getting a lot of free labor and creativity.
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Posted by Ken Okel 
