Social Media for Nonprofits

It’s not easy to have a meaningful conversation in 140 characters or less. And while some may be frustrated with Twitter’s limitation of its message length, you can still use it to get out some good information about your nonprofit.

Imagine that you’re walking past a friend and neither of you has time to stop and chat. When asked, “What’s new?” you give a quick answer before your friend is out of earshot. You’re looking to giver a quick update and maybe plant the seeds for a future conversation. Do the same thing with Twitter. It’s a social media tool that can quickly inform and make people want to know more about your nonprofit.

In your Tweets, you want to use a punchy and informative writing style. Think of it like a newspaper headline. You want to whet the reader’s appetite. I’ll give you some examples.  In each you would also want to include a link to more information. Remember, you’re starting a conversation.

• Tired of your teen sleeping on your couch this summer. Try volunteering with us, which looks great on a resume (link)
• 1 out of 4 kids goes hungry in our community. Find out how you can make a difference today (link).
• Find out why our annual luncheon will be the hottest ticket in town. And it could change a life (link).
• Imagine going to bed without your pillow. Send in supplies for a family that just lost everything. For a list of needs, go to (link).

Additional Resources:

Twitter & Nonprofits

A Great Tool For Shortening Links

Convincing A Social Media Non-Believer