Imagine traveling from New York City to San Francisco without a map. You’d have a general idea of where you wanted to go but you’d likely take some wrong turns, waste time, and feel a lot of frustration. The same thing can happen when a nonprofit decides to become involved with social media.
Trust me, social marketing tools like Facebook, Twitter, YouTube, and blogs can have a very positive impact on your organization. Creating greater donor engagement and awareness is priceless. But before you start, come up with three to five goals for each tool. Really think about the benefits you want to receive from social media.
Then work your way backwards and make sure you can support those goals with staff and volunteer commitments. Make sure that everyone understands and supports the initiative. You may need to bring in some outside and neutral help to assist you with this process. Sometimes an outside pair of eyes can make a big difference. I can help with that as can many others. The idea is to make sure that your nonprofit knows where it wants to go before it takes its first step online.
[...] What’s Your Plan? [...]