A new survey shows that social media use among new Moms is growing while they are tuning out traditional media like TV.
The research comes from BabyCenter, which polled more than 25,000 mothers. The results found that 63% say that they used Facebook, Twitter and blogs. Back in 2006, that rate was at 11%.
After giving birth, the study found that TV viewing fell by 37% among women who say they are regular TV viewers.
What is the attraction of social media to these mothers? In my opinion, it’s the ability to connect with others at a time when the demands of parenthood may be making some feel isolated. It’s the ability to share video and pictures of your children. And it’s also the chance to find answers to common problems.
As a nonprofit, you should be thinking along similar lines. Use social media to build a community among your supporters. Let them get excited about your mission and feel proud of your accomplishments. In this economy, getting your message out through traditional media can be very costly. Why not align your marketing to include a social media strategy? A steady stream of nonprofit communication can united people around your common goal.
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Posted by Ken Okel 
