July 6, 2009
It can be frustrating to want to use Twitter to update your fans on your nonprofit but you can’t seem to get any followers. Here are three tips to capture them so you can let them know the latest on your organization, your Facebook page, and your YouTube videos.
- Let people know you are out there. It sounds simple but very often nonprofits think that by simply creating a Twitter page, they’ll gain lots of followers. You have to tell people to look for you. In printed material, on your website, and at your office, let people know that you’re on Twitter and your Twitter name.
- Follow similar organizations. Are there groups that have missions which are closely aligned to yours? Follow them as you’ll likely have many of the same supporters.
- Follow local business groups. From the chamber of commerce to your local government, there are likely lots of groups that make strategic sense for you to follow. They represent people you may want to know better.
With Twitter there’s a good amount of reciprocity. So if someone follows you, then you should follow them as well. It’s a great way to build your network.
Most of all, don’t panic if you don’t have a lot of followers overnight. It’s better to have a smaller group of people, as part of your social media strategy, who follow you, rather than a mob that’s not interested in your mission.
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