Do you receive a monthly power bill. In addition to the bill, most utility companies will also send a small newsletter that about recent improvements, ways to save money, and other programs you can sign up for. For those customers who have switched their bill paying online, this information is emailed to the consumer.
How many times do you reach out to your donors? Many nonprofits only put out two or three newsletters a year. Other than that, they are silent. Is it a good thing that utility company may have a more consistent and possibly stronger relationship with your donors? Sure you may not read the little update from the power company but at least you’re given the chance to find out more. That’s how relationships are formed and strengthened.
As the power company has to send you a bill, it’s easy to add a newsletter to the mailing. For your group, such a mailing involves an extra cost. Why not use social media to maintain that dialogue without having to pay more in postage. It only costs you a few minutes to put out information about your organization with blogs, Facebook, and YouTube. You can use Twitter to alert people of your latest updates.
Share pictures, videos, stories, and your goals with your supporters. It doesn’t have to be a long update. But give your supporters something to think about or enjoy. The effort will reinforce the fact that your nonprofit is doing good work in your community and that the donor is smart to be supporting you.
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