July 16, 2009
Your nonprofit has just held a great event. You have lots of great photographs but can only use a couple of them in your newsletter or annual report. So most of the shots end up in a shoebox, never to be touched again.
Why not use social media to get the most out of your pictures? Photographs are a great way to engage your supporters. Here are ways to use tools like blogs, Facebook, and YouTube to maximize your exposure:
Post the pics on your blog. Then tell people that they are there. Even better, let people know at the event that they can look for the shots within 24 hours. That way, it’s still fresh in their minds.
Along those line, post the pictures to your organization’s Facebook page. That way, everyone who is following your nonprofit, will be notified of the update.
Consider taking the pictures and turning them into a short YouTube video. With video editing software like Windows Moviemaker (should be installed on a computer that runs Windows) or iMovie, it’s pretty easy to turn the still photos into a video. Simply load the photos, add some music or narration, and put in some transitions (like dissolves and wipes) between them. Voila, you’ve got a professional video.
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Posted by Ken Okel