Tags are special words that can help people find your online content. When I post a video on YouTube or write a new blog post, I’ll enter some keywords in a specially provided box.
This involves some strategizing. Let’s say I’ve written a blog on workplace stress. Of course, I’ll put in my name in as a tag (You’d put in the name of your organization) as well as the words, “workplace stress.” Some other words I might add are: job stress, stress, I hate my job, ways to improve your workplace, etc. You may also want to enter your geographic area. The idea is to come up with words or phrases that you think people might enter into a search engine, like Google. Your goal is to make it easy for people to find information about you and your topic.
If all goes well you’ll be able to pull in some new traffic to your website and social media sites. This in turn can help you further develop your donor base.
Do you have to use tags? No, but the potential upside is pretty good when you only have to invest a few minutes of brainstorming.
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Posted by Ken Okel 
