Do you remember when you were a kid, how you’d get excited about things that we’re coming in the future? Maybe it was a trip to the zoo, a movie, or a family gathering. You were looking forward to something and that feeling of excitement is something you can tap into as a nonprofit that uses social media.
Tools like YouTube, Facebook, blogs, and Twitter are great for this kind of thing. Let’s say you’ve got an upcoming event. Use social media to talk about it beforehand. Take me behind the scenes and give me something to think about. It doesn’t have to be long or involved. But let me get excited about what you’re doing.
A good social media strategy engages people’s curiosity. They want to find out more about, so why not let them?
Here’s a video clip I put together and posted on YouTube that was designed to promote a ballet performance. The piece I shot was brand new so there was very little I could do to promote the finished product until the curtain rose. So I grabbed my video camera and took some shots of rehearsals. Then I edited the clips to some royalty free music. Voila, I then had a behind the scenes product that I could promote to the public.
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