Some nonprofits are a bit shy about embracing social media. And sometimes it’s for good reason. I don’t want you to be like a lot of places where they start the project but soon become frustrated and then drop it, swearing never to return again. In today’s economy you can’t afford to miss out on this opportunity to strengthen the ties between you and your donors.
With that in mind, I have a homework assignment for you. I want you to come up with at least five outcomes from your social media strategy.
Really think about what you want to get out of it.
Next, back up from there and determine how much staff time will need to be invested in the project. Can you make a long term commitment to this process?
Finally, plan out what you want to do during your first few weeks online before you get started. You may want to stockpile some content. That takes some of the pressure off you. This way you can see if you need to adjust staff time or decide whether you want to increase or decrease your social media activity.
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