Pat yourself on the back for using video as a social media tool. It’s a great way to increase the relationship between your organization and your supporters. You can post your clips on YouTube and then distribute them through your blog and Facebook page. But sometimes video can create some challenges. n segments where someone from your team talks directly to the camera, do you notice that they may seem a a bit stiff?
Here’s a suggestion to make them seem a bit more normal and appealing to your viewers: After you’ve got a good take on your camera, do another. In most cases I bet it will be better than your last one. The reason is that you get to do a take knowing that you’ve already got a useable one “in the can.” This knowledge takes away some of the pressure to perform. You’ll relax and be less worried about being perfect.
It’s a trick movie directors and actors have done for years. First you cover your bases with a usable take. Then you try something new. Maybe it works and maybe it doesn’t. But it give you options, so you’re not stuck with something that doesn’t represent your organization very well.
Video is a great social media tool in that it doesn’t cost you any more to try something different. Let me know if this strategy works for you. I’d love to showcase some before and after examples.
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