If you’re still unsure whether you should move your nonprofit into the world of social media, look to those who are already doing it for inspiration. Go to sites like YouTube, Twitter, and Facebook and search for nonprofits that are similar to yours. See what they’re doing online.
Can your organization duplicate their efforts? By duplicate, I don’t mean copy or rip off. But rather, can you walk a similar path to those who are a little ahead of you?
If you’re really impressed with an agency, give them a call and see if they can outline the amount of time and effort that goes into their social networking strategy. What’s been the return on their investment in terms of engagement or an increase in donations? The answers you receive should give you a much better idea if social media is a good fit for your nonprofit.
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