To get the most out of your social media strategy, your nonprofit would be wise to get some feedback on your efforts. Consider forming a small committee to review your progress. Try to find a diverse group of people who will share their opinions.
Find out what social media platforms they use and whether they follow you on places like Twitter, Facebook, and YouTube. Have them tell you what they like and don’t like about your posts. Some questions to consider asking are:
- Are your posts too long or short?
- Does it seem like you have the right balance of informing your supporters and asking them for money?
- Would they recommend any of your sites to their friends? Why or why not?
- What aren’t you doing that they would like to see you achieve online?
Perhaps you’re not able to do something because of a lack of staff time. If someone is critical of this, see if they can volunteer to help make it happen.
While I like doing a lot of things online, I think this gathering needs to be in person. You’ll receive some great market research for the cost of a few refreshments. It’s all about making sure that you’re maximizing your social media efforts.
Additional Resources:
- Treat Social Media Like a Basket of Fried Chicken
- Before You Get Started
- Convincing A Social Media Non-Believer
