Should you allow your social media contributions to be open to comments? It may feel like you’re giving up control of your post. After all, some wacko could put up some really disturbing stuff.
But if you’re too conservative when it comes to allowing posts, you could lose the opportunity to create a community among your supporters. Here are some things to keep in mind about comments:
- With things like blogs, YouTube, and Facebook, you are able to set up rules for comments. You have it so that no comment is posted until it is approved by you. You’ll receive an email notification when it’s time to review a comment.
- Sometimes a critical (but not nasty) comment can be good to allow to be posted. It can result in others being motivated to jump on your keyboard and defend your agency. Build that relationship.
- Respond to the comments. Try to say more than just, “Thanks,” and continue the discussion. People like to know that they’re being heard and you’re response will make them more likely to post in the future.
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