YouTube gives you a great opportunity to bring your supporters into your world. Why not shoot a brief video (less than 5 minutes) that gives them a tour of your office.
This doesn’t have to be fancy. Introduce the viewer to the person who answers your phones. If you have a wall of awards and plaques, let people see them. Heck, you could even do a feature on the person with the messiest desk in the office.
The goal is to give people a better feel for your nonprofit. If they can identify with you, then you become more than just another organization doing good work. It’s a great way do some social marketing.
Do keep in mind that you don’t want to share any videos that give away any confidential information or anything that could compromise your building security.
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