As a nonprofit, I understand that there’s never enough time to get everything done and there are always emerging challenges. But to maximize your social media strategy, I want you to spend a few minutes ever week doing some homework.
I want you to spend a few minutes online looking at what other nonprofits are doing. Check out your competition locally as well as national organizations. Are they using tools like Facebook, YouTube, and Twitter in new ways. Can you gain inspiration from them and bring those techniques back to your office?
It’s also important to see what doesn’t seem to work in your mind. Just because someone is doing something online, doesn’t mean that it will resonate with a nonprofit’s supporters.
Think of this research time as an investment in your nonprofit fundraising and relationship building.
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