December 22, 2009
Social media is great because it doesn’t have to cost your nonprofit a lot of money. Here’s an example of a video that you can use as model for your nonprofit. It was the 4th of July and I took all of the pictures of the fireworks with a basic digital camera. No tripod or anything.
Later I edited them together and added some royalty free music. This comes with the iMovie editor but you can also buy royalty free music very cheaply from a variety of sites online.
Voila, your nonprofit can have an inexpensive video that you can easily upload to YouTube. Why not do this for your next event?
Click on this picture to see the video
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social media, Social Media for nonprofits, Social Media for nonprofits who want to use twitter, youtube and facebook, Uncategorized, youtube | Tagged: ken okel, nonprofit communication, nonprofit marketing, video, youtube, youtube ideas | 
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Posted by Ken Okel
December 19, 2009
As you bring your message online through social media, you may find yourself and your staff having to record audio. That may make you realize that you don’t sound very good. As a nonprofit, you don’t have the big bucks to hire a professional. In this free online presentation, you’ll learn some easy tips to improve the quality of your delivery.
Click on this image to go to the presentation.
Leave a Comment » | social marketing, social media, Social Media for nonprofits, Uncategorized | Tagged: communication, ken okel, nonprofit, Social Media for nonprofits, voice recording improve | Permalink
Posted by Ken Okel
December 13, 2009
A lot of nonprofits are not sure how long their YouTube videos should be. YouTube limits a clip to about 10 minutes but there’s not reason why you can’t have a part one, two, or three. But will your audience sit through that much video at one time?
It’s an important consideration as part of your social media strategy.
Instead of putting up a movie, why not have your clips be more like movie previews. Movie previews give you a taste for a film and hopefully you’ll be convinced that you want to see it. But the previews are more like an appetizer than meal.
Use video to get out a simple message and then give the viewer a chance to find out more. Like a movie preview, you should keep the length somewhere between 2 and 4 minutes.
With attention spans shrinking and a lot of competition from other nonprofits, you want your message to be clear, concise, and informative.
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Leave a Comment » | nonprofit fundraising, social marketing, social media, Social Media for nonprofits, Social Media for nonprofits who want to use twitter, youtube and facebook, youtube | Tagged: in this economy, ken okel, Social Media for nonprofits, video length, youtube | Permalink
Posted by Ken Okel
December 1, 2009
A lot of nonprofits could learn a thing or two from businesses that have private bathrooms. These are the places where you have to request a key so you can unlock the facilities. Usually the key is attached to some kind of large object, like a shoe, a bowling ball, or some sort of sports equipment. The idea behind this is to make sure that the person will return the key instead of accidentally walking off with it.
While it may be a slightly heavy-handed reminder, it is an effective one.
In your nonprofit, as you craft your social media strategy, you’ll need to make sure it’s clear to everyone who will be working on the project. Make sure roles and duties are clearly defined. Are there backups to help when a key player is called out of the office for an extended period of time? You want all of this to be unforgettable to those involved, much like a restroom key! Remember the biggest obstacle to social media success is not consistently doing the work.
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Posted by Ken Okel
