A lot of nonprofits could learn a thing or two from businesses that have private bathrooms. These are the places where you have to request a key so you can unlock the facilities. Usually the key is attached to some kind of large object, like a shoe, a bowling ball, or some sort of sports equipment. The idea behind this is to make sure that the person will return the key instead of accidentally walking off with it.
While it may be a slightly heavy-handed reminder, it is an effective one.
In your nonprofit, as you craft your social media strategy, you’ll need to make sure it’s clear to everyone who will be working on the project. Make sure roles and duties are clearly defined. Are there backups to help when a key player is called out of the office for an extended period of time? You want all of this to be unforgettable to those involved, much like a restroom key! Remember the biggest obstacle to social media success is not consistently doing the work.
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