A lot of nonprofits are not sure how long their YouTube videos should be. YouTube limits a clip to about 10 minutes but there’s not reason why you can’t have a part one, two, or three. But will your audience sit through that much video at one time?
It’s an important consideration as part of your social media strategy.
Instead of putting up a movie, why not have your clips be more like movie previews. Movie previews give you a taste for a film and hopefully you’ll be convinced that you want to see it. But the previews are more like an appetizer than meal.
Use video to get out a simple message and then give the viewer a chance to find out more. Like a movie preview, you should keep the length somewhere between 2 and 4 minutes.
With attention spans shrinking and a lot of competition from other nonprofits, you want your message to be clear, concise, and informative.
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