Can YouTube Help You Fundraise?

February 27, 2010

Have you ever thought about using a YouTube clip to help promote a silent auction? In this example, I built a Powerpoint presentation, converted it to video, and then uploaded it to YouTube.

While the video won’t win any awards, that’s not the goal of the clip. It’s simply supposed to remind people of the silent auction, promote a few of the items, and make sure that people remember to bring their wallets to the event.

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Another Easy Video Example

February 11, 2010

A nonprofit I’m involved with has an event it wants to promote. There isn’t a promotion budget though so we decide to use social media and create a very simple YouTube video.

The event will feature a nationally known presenter but we can’t interview her ahead of time in person as she lives in a different part of the country. No problem! We record an interview with her over the phone (with her permission). Later I edit together the soundbites add a few graphics and pictures.

Now we have a short video that we can embed in the website and upload to a Facebook page. These two things are possible by posting the clip on YouTube.

Simple, effective, and memorable.  Here’s the clip:

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Puppies & Social Media: What they share in common.

February 5, 2010

Just about every child wants a puppy. Him or her dreams of bringing the pet home, having a great time, and fulfilling all of the responsibilities that comes with having an animal. Frequently that dream doesn’t turn into reality. After a few weeks, the excitement of having a pet wears off and then someone else has to take care of the pooch.  And sometimes that means the animal doesn’t get the amount of love and attention it deserves.

For many nonprofits, social media is a puppy. Everyone is excited about Facebook, YouTube, and Twitter at first but once the “newness” of it wears off, it tends to be neglected.

In both cases, before you take on a new responsibility, make sure you have a commitment to nurturing and supporting either a puppy or social media strategy.

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