Just about every child wants a puppy. Him or her dreams of bringing the pet home, having a great time, and fulfilling all of the responsibilities that comes with having an animal. Frequently that dream doesn’t turn into reality. After a few weeks, the excitement of having a pet wears off and then someone else has to take care of the pooch. And sometimes that means the animal doesn’t get the amount of love and attention it deserves.
For many nonprofits, social media is a puppy. Everyone is excited about Facebook, YouTube, and Twitter at first but once the “newness” of it wears off, it tends to be neglected.
In both cases, before you take on a new responsibility, make sure you have a commitment to nurturing and supporting either a puppy or social media strategy.
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Posted by Ken Okel 
