A nonprofit I’m involved with has an event it wants to promote. There isn’t a promotion budget though so we decide to use social media and create a very simple YouTube video.
The event will feature a nationally known presenter but we can’t interview her ahead of time in person as she lives in a different part of the country. No problem! We record an interview with her over the phone (with her permission). Later I edit together the soundbites add a few graphics and pictures.
Now we have a short video that we can embed in the website and upload to a Facebook page. These two things are possible by posting the clip on YouTube.
Simple, effective, and memorable. Here’s the clip:
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Posted by Ken Okel 
