You may think it’s a trick question as Facebook is days away from changing your personal and organizational pages to its new Timeline format.
Yes, I know. Boo/hiss to a company that loves to change things on you. Take a deep breath and get over it.
The thing that hasn’t changed with Facebook is that it is still a valuable platform for your nonprofit to spread its message. Good content is still king.
With that in mind, here are some suggestions for your Facebook posts:
Pictures: People love to see themselves at events or see photos of the good work that you’re doing. I have a saying, “If an event happens and you don’t have a picture of it, then it didn’t happen.”
Get creative with your camera. Take me inside your organization and show your staff hard at work.
Video: Much like pictures, these can be donor attention magnets. From iPhones to Flip Cams style cameras, it’s never been easier to produce videos.
Share Thoughts: Is there a famous quote tied to your organization? Share it. Are there other quotes that inspire you. Share them.
Explain: Take your brochure, pull out the facts, and post one at a time on Facebook. Voila, you’ve got multiple posts, using info you already have.
What you don’t want to do is constantly ask people for money or go for weeks without posting anything.
Make a commitment to Facebook and strengthen the connection between you and your supporters.
Posted by Ken Okel 
