Below you’ll see two videos that I’ve produced. Both were shot with the same equipment. The difference is the length and the amount of time spent editing the clips.
Both clips have strengths and weaknesses. Before you approach a video project, think about what you want. If your vision is too broad, you’ll likely waste time and money.
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Social Media for nonprofits who want to use twitter, youtube and facebook, youtube | Tagged: ken okel, making a YouTube Video, youtube production tips, YouTube video tips | 
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Posted by Ken Okel
It can be tempting for nonprofits to bombard their audiences with lots of facts in their YouTube videos. Resist the urge. You love all the facts associated with your good work but others will be overwhelmed in a short attention span world.
Here’s a short clip I put together for my speaking business. Basically I’m having some fun with my first name. The idea is to make the viewer want to know more about you.
Try to find similar hooks for your organization. What will make them stop what they’re doing and listen to you and want to know more.
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Posted by Ken Okel
